Siddharth G.
Who is Sidd?
Hi! I am Siddharth. I have accumulated over 6 years of experience in the marketing profession, embarking on a journey that began with a curiosity to explore the digital marketing space from its foundational roots. I delved into the vast ocean of marketing, gaining insights from traditional methods, and honing my skills to develop a keen marketer's eye.​
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As I progressed, my focus shifted towards digital marketing, and I actively sought ways to enhance its efficiency and effectiveness. This led me to immerse myself in performance marketing, where I gained practical experience in running paid ads and beyond. My time as a performance marketer provided me with a broader perspective on the digital marketing landscape, extending far beyond the realm of paid advertising.
​​I had the privilege of being part of growth teams in two different organizations, where I witnessed firsthand the transformative impact of growth tactics. The convergence of data, technology, and marketing efforts towards a dedicated north star metric became a defining element of my professional journey. This experience has not only enriched my understanding of the intricate dynamics within digital marketing but has also equipped me with the tools to drive growth and success in this dynamic and ever-evolving field.
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I enjoy helping business discover their brand call and explore it's potential in digital space with marketing strategy, performance marketing, growth hacks, brand communications, and eccentric visuals.
Work Experience (Full-Time)
Salad Days | Marketing Manager - Digital Growth | 2022 - 2023
Overseeing Digital Marketing and Brand Communications. Directed various marketing campaigns, growth initiatives and raised a community of cult-like followers on social media.
Näck | Growth Marketing Lead | 2021 - 2022​
Drive Performance Marketing and Rapid Growth Experiments with hypothesis analysis and scale the North Star Metric.
Accenture | Digital Marketing Associate | 2020 - 2021​
Managed Toys category for an eCommerce giant and helped sellers improve their product page conversions.
Grotto India | Senior Marketing Lead | 2019 - 2020​
Led Brand discovery and development. Setup digital channels for communication to prospects. Digital campaigns for lead generation. Support sales team in B2B partnerships.
Tuple Predictive Labs | Social Media Marketing | 2018 ​
Managed various social media accounts while learning other prospects of Digital Marketing.
Freelance | 2020 - Present
Clientele: Shop Staple, Sleepover Party Shop (US), Ninewatt Coffee, Better Greens, Acai Berry, Moxie Beauty, The Namkeen Factory, Independent Music Artist So Dee, Chess Grandmaster Piruth Gupta, MummyMeals, MDTok.
Education
Masters in Business Administration (MBA)
+ Post Graduate Program in Management (PGPM) | 2016 - 2018
ICFAI Business School
Business Administration and Marketing
Bachelor of Technology (B.Tech) | 2011 - 2015
Deenbandhu Chhotu Ram University of Science and Technology
Electronics and Communication Engineering
Skills
Marketing
Meta Ads, Google Ads, Amazon & Blinkit Marketplace, SEMrush, Keyword Research, SEO, Google Tag Manager, CMS (Wix, Wordpress, WooCommerce, Shopify), Google Optimizely.
Analytics and Automations
Google Analytics, Google Data Studio, Excel (Intermediate), Power BI (Basics), Hotjar, Klaviyo, Hubspot, MailChimp, Zapier, AI Automations and No-Code Solutions.
Design
Adobe Illustrator, Adobe Photoshop, Adobe Premier Pro, Figma, Canva.